Apr 26, 2021For comms success, make a commitment to your target audience from the get-goAdapted from the talk ‘Collaboration in Comms: Investing in and Engaging with your Target Audience’ at the Sheffield Granicus event, 20 June 2019 It’s both a joy and a peril these days that audiences have the power to call you out on your work as a communicator. Within moments of…Public Health4 min readPublic Health4 min read
Nov 15, 201810 things I’ve learnt over my first year working in public sector commsThis November marks my first anniversary working in NHS communications. After a brief and unfulfilling soiree with the private sector, joining the health service has definitely given me the most fulfilling year of my career so far. I came into the NHS thinking I knew what I was getting myself…Nhs7 min readNhs7 min read
Aug 5, 2018Design Love: the Labour Party in 2017Originally published 25 February 2018 My favourite marketing campaigns from 2017 without a doubt came from the Labour Party’s social media. …Politics3 min readPolitics3 min read
Aug 5, 2018Design Love: Wario Ware Smooth MovesOriginally published 13 November 2016 in Cubed Gamers Good design gets to the point. Combined with aesthetic loveliness, it’s a truth universally acknowledged that the best designs reflect the content of the product or message they’re designed around. In 2007, Nintendo got this completely right with their cover art for…Gaming3 min readGaming3 min read
Aug 5, 2018My favourite ad was back for a second summer: here’s whyOriginally published 27 September 2016 You may need to sit down for this one: advertising has a tendency to lie. Despite the valiant efforts of the UK’s Advertising Standards Agency, it’s still searingly obvious that some forms of fabrication slip through the cracks. …Marketing4 min readMarketing4 min read
Aug 5, 2018The Agony of ChoiceOriginally published August 2016 in Cubed Gamers, Issue 8 If things are shit, how much choice do we have to make them not shit? It wouldn’t surprise me if most of us have been questioning our free will of late. …Videogames4 min readVideogames4 min read
Aug 5, 2018Love the Past, Look to the FutureOriginally published April 2016 in Cubed Gamers, Issue 4 Nostalgia in the gaming community has had a bit of a bad rep recently; like your Grandma saying things that get us all into trouble, the genre can slide into being a bit old-timey. …Gaming5 min readGaming5 min read
Aug 4, 2018Too Much like Hard Work: How Hyperrealism Destroyed our Favourite PastimeOriginally published February 2016 in Cubed Gamers, Issue 2 Maybe it’s just my ageing, withered soul, but these days when I come home I’m looking for some escapism. Full-time employment has taught me that our biggest asset is time; and for the same reason I’ve recently invested in a dishwasher…Gaming3 min readGaming3 min read
Aug 4, 2018Stream of ConsciousnessOriginally posted 5 March 2015 in Forge Press With the Twitch streaming epidemic at an all-time high, the website’s review of 2014 forecasted the continual expansion of its potential and innovative prowess. All in all, the service still satisfies a massive demand; last year, 100 million viewers used Twitch every…Gaming2 min readGaming2 min read
Aug 4, 2018Design Love: Open DyslexicOriginally published 1 February 2015 Nothing makes me happier than when I see design being used for good. It makes me feel like a lifetime pursuing a design career won’t just end up in skinny models and coke bottles — I just want to see some change. …Dyslexia2 min readDyslexia2 min read
